by timkilroy | Apr 6, 2018 | Agency Growth, entrepreneur, marketing, Selling
I do spend a lot of time focusing on the right client for your business, in some ways refining to the right kind of client is a second order of business. In order to serve that “ideal” client, your business has to offer value to that ideal client. Startups and early...
by timkilroy | Mar 10, 2018 | agency, Agency Growth, entrepreneur, sales, Selling, TripleThis
There are THOUSANDS of tweaks, tips, tricks, hacks and opportunities to help you grow your marketing or ad agency. There are gurus, shamans, visionaries that will tell you about Facebook pixel hacks, or “hidden” AdWords tricks that only the insiders know....
by timkilroy | Feb 24, 2018 | advertising, agency, Agency Growth, entrepreneur, Ideal Customer, marketing
Over the last few weeks, I’ve talked a LOT about the ideal customer profile. As we’ve discussed, it is the cornerstone of your marketing & business development approach. In my discussions with agencies and some retailers, there is some concern that...
by timkilroy | Feb 18, 2018 | advertising, agency, Agency Growth, entrepreneur, marketing, Retail
Marketing is really messy because we, as agency or retailer marketers, work it from the inside out. In my work with agencies and retailers, I see a near universal problem – the marketer focuses on what is closest to them, rather than what their clients buy. For...
by timkilroy | Feb 13, 2018 | agency, Agency Growth, Owner Operator Trap
Humans are a wonderful mix of extraordinaries. We are extraordinarily good at some things (laughing, bipedalism, for example…) and extraordinarily bad at other things (multi-taking, drinking lava, and many other things come to mind). Those of you who are digital...
by timkilroy | Feb 7, 2018 | agency, Agency Growth, entrepreneur, Ideal Customer, TripleThis
It is entirely possible that I will never stop talking about the ideal customer profile for your agency. It is just THAT important. The ideal customer profile helps you target your marketing, obviously, but the ideal customer profile is the perfect launchpad for...
