by timkilroy | Feb 18, 2018 | advertising, agency, Agency Growth, entrepreneur, marketing, Retail
Marketing is really messy because we, as agency or retailer marketers, work it from the inside out. In my work with agencies and retailers, I see a near universal problem – the marketer focuses on what is closest to them, rather than what their clients buy. For...
by timkilroy | Feb 13, 2018 | agency, Agency Growth, Owner Operator Trap
Humans are a wonderful mix of extraordinaries. We are extraordinarily good at some things (laughing, bipedalism, for example…) and extraordinarily bad at other things (multi-taking, drinking lava, and many other things come to mind). Those of you who are digital...
by timkilroy | Feb 7, 2018 | agency, Agency Growth, entrepreneur, Ideal Customer, TripleThis
It is entirely possible that I will never stop talking about the ideal customer profile for your agency. It is just THAT important. The ideal customer profile helps you target your marketing, obviously, but the ideal customer profile is the perfect launchpad for...
by timkilroy | Feb 6, 2018 | agency, Agency Growth, entrepreneur, marketing, TripleThis
Before we get into the meat of this discussion, let’s remember that I think referrals are awesome. They are a truly wonderful source of revenue and are a reward for doing great things for people in your network. What they aren’t, however, is a scalable,...
by timkilroy | Feb 2, 2018 | agency, Agency Growth, entrepreneur, startup, Startups, triple this, TripleThis
All businesses get stuck at some point. But for agencies, it is often at a point where the founder/owner/operator is maxed out. Many agencies start out with the founder involved in all aspects of the business. And when the founder or owner-operator is at 100%...
