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The Power of Frameworks To Grow Your Company

The Power of Frameworks To Grow Your Company

by timkilroy | Apr 6, 2018 | Agency Growth, entrepreneur, marketing, Selling

I do spend a lot of time focusing on the right client for your business, in some ways refining to the right kind of client is a second order of business. In order to serve that “ideal” client, your business has to offer value to that ideal client. Startups and early...
The 6 Laws of Marketing Agency Business Development

The 6 Laws of Marketing Agency Business Development

by timkilroy | Mar 10, 2018 | agency, Agency Growth, entrepreneur, sales, Selling, TripleThis

There are THOUSANDS of tweaks, tips, tricks, hacks and opportunities to help you grow your marketing or ad agency. There are gurus, shamans, visionaries that will tell you about Facebook pixel hacks, or “hidden” AdWords tricks that only the insiders know....
Niche It, Nail It & Scale It – The Ideal Customer Profile As An Accelerant

Niche It, Nail It & Scale It – The Ideal Customer Profile As An Accelerant

by timkilroy | Feb 24, 2018 | advertising, agency, Agency Growth, entrepreneur, Ideal Customer, marketing

Over the last few weeks, I’ve talked a LOT about the ideal customer profile. As we’ve discussed, it is the cornerstone of your marketing & business development approach. In my discussions with agencies and some retailers, there is some concern that...
Market From The Outside In – Sell Relief Not Brand or Culture

Market From The Outside In – Sell Relief Not Brand or Culture

by timkilroy | Feb 18, 2018 | advertising, agency, Agency Growth, entrepreneur, marketing, Retail

Marketing is really messy because we, as agency or retailer marketers, work it from the inside out. In my work with agencies and retailers, I see a near universal problem –  the marketer focuses on what is closest to them, rather than what their clients buy. For...

Don’t Fall Victim To Your Own Suck

by timkilroy | Feb 13, 2018 | agency, Agency Growth, Owner Operator Trap

Humans are a wonderful mix of extraordinaries. We are extraordinarily good at some things (laughing, bipedalism, for example…) and extraordinarily bad at other things (multi-taking, drinking lava, and many other things come to mind). Those of you who are digital...
The Ideal Customer Profile – New & Improved With Prospect Scorecards!

The Ideal Customer Profile – New & Improved With Prospect Scorecards!

by timkilroy | Feb 7, 2018 | agency, Agency Growth, entrepreneur, Ideal Customer, TripleThis

It is entirely possible that I will never stop talking about the ideal customer profile for your agency. It is just THAT important. The ideal customer profile helps you target your marketing, obviously, but the ideal customer profile is the perfect launchpad for...
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