The Multiverse of Ideal Customer Profiles
In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it,
In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it,
In an earlier post – Build Your Business For The Mission Not The Money – I basically said that you need to be focused on the
All businesses get stuck at some point. But for agencies, it is often at a point where the founder/owner/operator is maxed out. Many agencies start
This is a little more “Rah, Rah” than many of my blog posts, but I have been doing a lot of reading recently (check out
Variable revenue can be an performance marketing agency’s kryptonite. Those delicious fees that are tied to the amount of media spend can feel so comforting,
I was listening to the James Altucher podcast featuring writing coach Jeff Goins and the topic is “Real Artists Don’t Starve”. The over-riding idea is that