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Over the last few weeks, I’ve talked a LOT about the ideal customer profile. As we’ve discussed, it is the cornerstone of your marketing &
Marketing is really messy because we, as agency or retailer marketers, work it from the inside out. In my work with agencies and retailers, I
Before we get into the meat of this discussion, let’s remember that I think referrals are awesome. They are a truly wonderful source of revenue
OK I know that sometimes things are obvious, but they can be really hard to remember. When you are starting up a business – regardless
When you are just starting out, you take the customers that you can get – but at some point, you have to switch to the