by timkilroy | Sep 11, 2018 | Furniture Retail, Retail
Hey Gang – I am super excited to be speaking at the Home Furnishing Association’s Insights Conference on September 14 & 15 in beautiful Minneapolis, MN! While I am likely to have my photo taken in front of the Mary Tyler Moore statue, where I will...
by timkilroy | Jul 4, 2018 | advertising, Amazon, e-commerce, Retail
I published this on LinkedIn first, but reposted here for your enjoyment. Yeah – That is Jeff Bezos laughing. If you’ve ever heard his laugh, it is a generous, authentic, and loud. And Mr. Bezos has a lot to laugh about these days. He is the richest man in...
by timkilroy | Mar 15, 2018 | Ideal Customer, Retail
I was completely thrilled and delighted to be the inaugural guest of Kole McRae’s Beyond Keywords podcast. In this episode, Kole & I chat about the ideal customer profile and how brands, especially retailers, can shape their messaging and story to match...
by timkilroy | Feb 24, 2018 | agency, e-commerce, entrepreneur, Ideal Customer, marketing, Retail, Startups, TripleThis
In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it, I talked about a strategy that I espouse, especially for emerging agencies, retailers & startups, which is to dive deep into a...
by timkilroy | Feb 18, 2018 | advertising, agency, Agency Growth, entrepreneur, marketing, Retail
Marketing is really messy because we, as agency or retailer marketers, work it from the inside out. In my work with agencies and retailers, I see a near universal problem – the marketer focuses on what is closest to them, rather than what their clients buy. For...
by timkilroy | Jul 12, 2017 | e-commerce, Retail
So, chain retailers are closing up shop as an alarming rate. Just last week, Sears announced it was closing more stores, and Claire’s once the per sq ft profit leader in mall-based retailing filed for bankruptcy. This week, post-bankruptcy, Gymboree announced it...
