I was completely thrilled and delighted to be the inaugural guest of Kole McRae’s Beyond Keywords podcast. In this episode, Kole & I chat about the ideal customer profile and how brands, especially retailers, can shape their messaging and story to match their customer’s needs. (After all, that is what marketing IS…sometimes that is hard to remember.)
Take a listen here:
Or download it on:
The Down Low on Going Up Market
https://youtu.be/GmzlJ2-n0xg Dive deep into the realm of upmarket transitions and strategic sales methodologies. Join us as we unpack invaluable insights from our meeting, guided by
May 29, 2024
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