Talking About Ideal Customer Profiles, Brand Promise & More on the Beyond Keywords Podcast

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I was completely thrilled and delighted to be the inaugural guest of Kole McRae’s Beyond Keywords podcast. In this episode, Kole & I chat about the ideal customer profile and how brands, especially retailers, can shape their messaging and story to match their customer’s needs. (After all, that is what marketing IS…sometimes that is hard to remember.)
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