The Multiverse of Ideal Customer Profiles
In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it,
In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it,
Over the last few weeks, I’ve talked a LOT about the ideal customer profile. As we’ve discussed, it is the cornerstone of your marketing &
Marketing is really messy because we, as agency or retailer marketers, work it from the inside out. In my work with agencies and retailers, I
Before we get into the meat of this discussion, let’s remember that I think referrals are awesome. They are a truly wonderful source of revenue
OK I know that sometimes things are obvious, but they can be really hard to remember. When you are starting up a business – regardless
When you are just starting out, you take the customers that you can get – but at some point, you have to switch to the