fbpx
Startups & New Businesses – Remember, Scale Happens One Customer At A Time

Startups & New Businesses – Remember, Scale Happens One Customer At A Time

OK I know that sometimes things are obvious, but they can be really hard to remember. When you are starting up a business – regardless if it is a tech startup or a new agency – there is a huge temptation to spend big to attract a big audience right away....
Marketing Minute – Create Your Ideal Customer Profile From Your Existing Customers

Marketing Minute – Create Your Ideal Customer Profile From Your Existing Customers

When you are just starting out, you take the customers that you can get – but at some point, you have to switch to the customers you want. Here is a quick primer on how to use the attributes of your existing customers to define your ideal customer profile. Once...

It Has Been a Busy Summer

I have been crazed this summer. Adchemix, my new company, has started down a fun path, and it has taken up all of my mental energy. But, there is stuff on my mind as the first chilly day of fall arrives, in no particular order: The Red Sox: In December, I pegged them...

Just The Fact, Ma’am

I spend a lot of time thinking about growth. I help companies generate more traffic, generate more leads. I spend my days thinking about scale, share of voice, acceleration. I have worked in search, in display, in mobile, brand advertising, direct response...
%d bloggers like this: