Leads are like lottery tickets. You get 100 leads, and one of them is going to be the one that wins one million dollars. That’s if you’re thinking about the quantity of leads that you get.
You actually need to be thinking about leads much more like Tinder or a dating service. You’re not trying to talk to as many people as possible, you’re trying to talk to the people that you can match with the best. It’s very different.
Think about the quality of the leads rather than the quantity of the leads. A quality lead is somebody who has a problem that you understand. It’s a problem that you can fix, and it’s a problem that they can receive real benefit from if it’s solved. Choose your leads like you choose your dates on Tinder. It’s not about how many times you swipe left or right, it’s about the people you swipe on.
