Creating an ideal customer profile is the essential building block of growing your business. A core part of the #TRIPLETHIS Business Growth Platform is creating and developing the ideal customer profile. Having the key attributes of target customers that make a meaningful difference to your business is, well, meaningful.

A quality ideal customer profile shapes your marketing and messaging to insure that you get leads that will be a good fit with your business and add true growth to your enterprise. But more than that, the ideal customer profile is a tool  that helps shape your sales priorities and more. Learn more about the ideal customer profile below.

Startups & New Businesses – Remember, Scale Happens One Customer At A Time

Startups & New Businesses – Remember, Scale Happens One Customer At A Time

OK I know that sometimes things are obvious, but they can be really hard to remember. When you are starting up a business - regardless if it is a tech startup or a new agency - there is a huge temptation to spend big to attract a big audience right away. That is a...

Marketing Minute – Create Your Ideal Customer Profile From Your Existing Customers

Marketing Minute – Create Your Ideal Customer Profile From Your Existing Customers

When you are just starting out, you take the customers that you can get - but at some point, you have to switch to the customers you want. Here is a quick primer on how to use the attributes of your existing customers to define your ideal customer profile. Once you...

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