Why Agency Founders Need a New Sales Philosophy
Let’s be honest… most sales advice out there sucks (hopefully this won’t).
It’s either some high-pressure bro-fest about “closing deals before the clock hits zero,” or it’s awkward hacks that treat every buyer like they’re just one GIF away from clicking Book a Call.
But if you’re running an agency – selling real services to real businesses – you don’t need closing tricks. You need some clarity about how to sell without feeling like you are selling.
I want you to know that there IS a way to sell that feels aligned with who you are, how you help, and what actually works.
That’s what the FYFS sales philosophy is all about.
10 Sales Truths That Will Help You Close the Right Clients
You sell with your ears, not your mouth.
Talk less. Listen harder. Dig deeper. You don’t earn the deal by speaking—you earn it by understanding.Return on Understanding (ROU) is your most powerful lever.
Understanding how your prospect makes money > any personalization trick. Understanding their needs gives you credibility & creates trust.Relevance earns attention. Understanding earns the seat at the table. Clarity closes the deal.
Every step of your process should earn the next one…don’t skip to the pitch.Desperation and BS have a smell.
And your buyer can smell both a mile away. Desperate is about you – sales is about them.Detach from the outcome.
If you need the deal, you’ve already lost. The best sales posture? Curious. Calm. Unattached.Go slow and say no.
Rushing to a yes is how you get fired by a client 6 weeks later. Ask the harder questions. Walk, don’t sprint. Be prepared to walk away when it isn’t right.Lead the process. But don’t make your prospects feel led.
You’re the one in control. But the buyer should feel seen and know that their input matters more than whatever you are saying. This is sales ninja stuff.Prep before every call.
You’re not just chatting idly, you’re running a diagnostic. Know what you need to learn before the Zoom starts.Sales doesn’t start the relationship. It confirms it.
If your content and messaging are rock solid & do their job, sales isn’t a hard pivot, it’s just the next conversation. (Except you get to be present this time!)You’re not selling deliverables. You’re selling the change.
Nobody buys media buying, or design, or whatever service you offer. They buy what’s on the other side of your process. Sell transformation, not a laundry list of deliverables.
Sales Really Is A Service
This way of selling isn’t about closing harder with crazy NLP tricks, or asking “What’s your big why?”
This is about selling with empathy, insight, and clarity.
You’re not here to manipulate.
You’re here to lead.
And when you start selling from that place?
- That’s when the right clients say yes.
- That’s when you stop dreading sales calls.
- That’s when your pipeline starts feeling like a system instead of a lottery.
Want to Fire Yourself From The Old Way of Selling?
This philosophy is just one part of Fire Yourself From Sales™ – a structured system for documenting, improving, and eventually delegating your agency’s sales process.
We’re not building scripts.
We’re building clarity, repeatability, and trust.
Ready for your agency to sell like you, but without you having to do it all forever?
