A former agency CFO who still winces whenever a prospect asks for a 'discounted pilot project,' Lyle is obsessed with helping founders charge what they're worth. He covers value-based pricing, retainer structuring, and margin preservation.
Simone tracks boutique agency buyouts, private equity roll-ups, and the cold, hard math of valuation multiples. She brings a sharp, realistic lens to what actually makes an agency sellable when the founder is ready to exit.
Mara sits down with agency owners to talk about the psychological toll of payroll stress and managing creative personalities. Her column provides honest, empathetic insights into executive leadership, coaching, and founder sanity.