How to audit agency sales calls for deal-killing friction
A practical call review can reveal where qualification, discovery and next steps break down before an agency changes its pitch or process.
News · Tim Kilroy - WTF Growth
The first agency sales hire needs a process, not a quota
Before handing sales to a rep, agency owners should be able to explain how a qualified opportunity moves from first conversation to signed work.
Paid discovery vs. free proposals: what agencies should weigh
Paid discovery can improve the quality of an agency’s scope, but it changes the buying decision and may lengthen the path to a signed project.
A discovery call framework for agency owners who want to sell outcomes
Use a business-first sequence to uncover what a prospect needs to change before you discuss scope, tactics or price.
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