SAMPLE ENGAGEMENT
Engagement Outline
AGENCY STUDIO+
A custom six-month plan for your business, monthly time with me, and a partner in the trenches while you build an agency you actually want to run.
PREPARED BY TIM KILROY  |  CONFIDENTIAL  |  2026
The Situation
YOU KEEP FIXING THINGS. THEY KEEP BREAKING.

You hired a sales coach and closed more deals. Then delivery fell apart because you sold work you couldn't staff. So you hired, and margins collapsed because the new people were expensive and underused. So you raised prices, and the pipeline dried up because your positioning couldn't support the new rate.

  • Every fix you make creates the next fire
  • You're solving problems in isolation that only exist in relationship to each other
  • That's an architecture problem, and no amount of tactical advice fixes architecture
That's where I come in.
The Objective
SEE THE WHOLE MACHINE

Agency Studio+ exists to fix the right thing, not the thing a coach happens to sell. We look at every part of your business at once, run the math on what's actually wrong, and decide the next move before you make it.

We work the six pillars as one connected system, because that's how they actually behave.

SALES

Scripts, pipeline, and close rates that hold up under pressure.

DEMAND

A lead engine that doesn't depend on a single fragile channel.

POSITIONING

A reason to be chosen that has nothing to do with your price.

PRICING

Rates and packaging that protect your margin instead of eroding it.

DELIVERY

Work that ships without burning out the team or the founder.

TEAM

The right people, used well, doing what they're actually best at.

You can't fix sales if your positioning is broken. You can't hire well if you don't know what you're selling. Agency problems are connected, so we work them that way.

Month 1
MAP THE MACHINE
A two-hour deep dive and a custom six-month plan.
Month 1: Map the Machine
BUILD THE GO-FORWARD PLAN
1

THE TWO-HOUR DEEP DIVE

We map your full situation in one working session: revenue, offer, team, pipeline, profitability, leadership, all of it. By the end, we both know exactly what we're working with.

Output
An honest, shared picture of where the business really stands today.
2

YOUR CUSTOM SIX-MONTH STRATEGY

I build a written go-forward plan with red, yellow, and green status on every part of the business, ranked by what moves the needle first. Then we walk it together in a dedicated strategy review so you own it, not just receive it.

Output
A prioritized six-month roadmap with quick wins, quarterly priorities, and a clear owner for every move.
3

THE RHYTHM STARTS NOW

Your monthly 1:1, office hours, async access, and weekly 5 Minute Friday all begin in month one, and they run every month from here.

The Centerpiece Deliverable
WHAT A GO-FORWARD PLAN LOOKS LIKE

Every Agency Studio+ engagement produces one of these in month one. Here's an anonymized example of the kind of read you'll get on your own business.

AreaStatusThe Diagnosis
Revenue Growth Watch The target is aggressive. It's reachable with better retention and more work pushed to the team.
Profitability Strong Margins are healthy. There's room to reinvest into growth.
Client Churn Fix Now Net revenue growth is flat. Churn is eating the new wins. This is the bottleneck.
Lead Generation Mix Fix Now Ninety percent inbound from one channel. No outbound, no referral motion. Fragile.
Founder Involvement Fix Now The CEO is running delivery, account management, sales, and marketing. The cap on growth is your calendar.
Positioning & Content Strong Genuinely differentiated and carrying the inbound. Keep going.

The full plan also includes 30 to 60 day quick wins, a quarterly roadmap, and a clear owner for every move. It gets updated as the business changes.

Months 2-5
RUN THE PLAN, FIGHT THE FIRES
Four months of execution with the whole picture in view.
Months 2-5: Execution
WORK THE PLAN. WORK THE FIRES.

This is where the roadmap becomes real. Each month we pick up where we left off, push the priorities forward, and handle whatever's actually on fire that week. The plan keeps us pointed at what matters, and every fire gets worked with the whole business in view, so fixing one thing doesn't quietly break another.

THE MONTHLY RHYTHM

Monthly 1:1 coaching, 75 minutes or two 40-minute sessions, whichever fits your calendar.

Office hours plus async access over Slack, email, or whatever you actually use.

Weekly 5 Minute Friday so the plan keeps moving and nothing slides.

A plan only survives contact with reality if someone keeps you honest. That's the job.
Month 6
RESET AND GO AGAIN
A new deep dive. A new six-month plan.
Month 6: Reset
A NEW GO-FORWARD

Six months in, the business isn't where it started, so the plan shouldn't be either. Month six repeats month one: a fresh deep dive into where things stand now, and a new custom six-month strategy built on everything we've learned and everything that's changed.

THEN IT REPEATS

Every six months, a new strategic plan.

Every six months, we work through it together.

The work gets sharper each cycle as we go deeper into the business.

Outcomes
WHAT YOU WILL HAVE
Six months in, and every six months after.
Deliverables
AN AGENCY YOU WANT TO RUN
  • A written six-month plan you actually execute, refreshed every cycle
  • A clear read on which pillar is helping you and which is holding you back
  • The math behind every big decision, from the next hire to the next price increase
  • A standing monthly session that keeps the plan moving
  • Someone in your corner between sessions when a decision can't wait
  • Fewer fires, because you start seeing them before they catch
  • A business that grows without burying you underneath it
  • A lot more confidence about the next move, and a lot more fun making it
At a Glance
THE SIX-MONTH CYCLE

MONTH 1: MAP THE MACHINE

Two-hour deep dive, custom six-month strategy, and a strategy review. The monthly 1:1, office hours, and 5 Minute Friday all begin.

MONTHS 2-5: RUN THE PLAN

Monthly 1:1 coaching, office hours and async access, and weekly 5 Minute Friday. We work the strategy and handle the fires.

MONTH 6: RESET AND GO AGAIN

A fresh deep dive and a new six-month plan, built on everything that changed in the first half.

AND IT REPEATS

Every six months, a new strategic plan, and we work it together. The partnership grows alongside the business.

Ready to Run It?
STOP FIXING SYMPTOMS. FIX THE MACHINE.
One call. We map which pillars are cracking and decide whether we're the right people to rebuild them.
TIM KILROY  |  TIMKILROY.COM/CONTACT  |  TIMKILROY.COM