Tim and Steve Gordon (The Unstoppable CEO) chat about the power of ideas to sell, the power of a book to build authority, and using your expertise to find the next group of people that you’re going to help. Steve says, “Keeping your expertise under a rock doesn’t serve you, and it doesn’t serve the people out there who need you…If you’ve been doing what you’re doing, and you’re successful at it, and your clients are getting good results, you’re a damned expert. “
