Jan Back – What Marketers Want From Agencies – The Kilroy Report Podcast

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Jan Back is a veteran marketer who is kind enough to share what marketers want from agencies. You’ll learn how to avoid the biggest mistakes that agencies make during the pitch (25.47) and how to listen to your clients (28:07) and how to have the right level of flexibility in your account management strategies. Additionally, creating operational/tactical & strategic communication paths (30:14).
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