Dan Staub, founder of Juniper Growth, helps direct-to-consumer businesses grow on social media by leveraging creators in the communities that they’re connected to. Tim and Dan converse about the role of influencer (creator) marketing, how it’s different and why it’s necessary. They delve into the idea of the communities that influencers create and how they do it. Begin community growth by thinking about where you want people to engage with each other. Lead with genuineness, put out information people care about, and develop trust. As a creator, you make content with the goal of inspiring others. The realization that you’re helping people and promising value allows you to kick it up a notch and expand your community.
