Alessio Cordeddu, founder of 99Ads, speaks with Tim about breaking apart one piece of his agency and turning it into an entire service. He and his team now design ads in a proactive way. They execute, analyze results, and explore new designs, concepts, and angles. Their service is designed to be hands off for the client, so the client can focus on what makes their business grow. To narrow the scope of their thinking, Alessio and his team offered a small trial. They used this to improve and streamline processes and communication and to be sure everyone was trained and ready to provide an excellent client experience.