START, SCALE & SELL YOUR AGENCY
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Hi. I’m Tim Kilroy. I help performance marketing agencies explode their client acquisition & retention to create more revenue, more profit & more happy.
LET’s Build Your performance marketing agency – TOGETHER
Talking About Ideal Customer Profiles, Brand Promise & More on the Beyond Keywords Podcast
I was completely thrilled and delighted to be the inaugural guest of Kole McRae's Beyond Keywords podcast. In this episode, Kole & I chat about the ideal customer profile and how brands, especially retailers, can shape their messaging and story to match their...
The 6 Laws of Marketing Agency Business Development
There are THOUSANDS of tweaks, tips, tricks, hacks and opportunities to help you grow your marketing or ad agency. There are gurus, shamans, visionaries that will tell you about Facebook pixel hacks, or "hidden" AdWords tricks that only the insiders know. There are...
The Multiverse of Ideal Customer Profiles
In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it, I talked about a strategy that I espouse, especially for emerging agencies, retailers & startups, which is to dive...
Niche It, Nail It & Scale It – The Ideal Customer Profile As An Accelerant
Over the last few weeks, I've talked a LOT about the ideal customer profile. As we've discussed, it is the cornerstone of your marketing & business development approach. In my discussions with agencies and some retailers, there is some concern that narrowing down...
Market From The Outside In – Sell Relief Not Brand or Culture
Marketing is really messy because we, as agency or retailer marketers, work it from the inside out. In my work with agencies and retailers, I see a near universal problem - the marketer focuses on what is closest to them, rather than what their clients buy. For...
Don’t Fall Victim To Your Own Suck
Humans are a wonderful mix of extraordinaries. We are extraordinarily good at some things (laughing, bipedalism, for example...) and extraordinarily bad at other things (multi-taking, drinking lava, and many other things come to mind). Those of you who are digital...
CREATE MORE REVENUE, MORE PROFITS, & MORE HAPPY
Grow your revenue, profits and satisfaction. Learn the strategies that you need to create a scaleable, sale-able agency.
UNLOCK THE SECRETS TO CLIENT ACQUISITION
Walk through the client acquisition strategies that your marketing agency can implement, adapt and master. Learn to fill your funnel, keep your bucket from leaking, and do it all profitably.