START, SCALE & SELL YOUR AGENCY
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Hi. I’m Tim Kilroy. I help performance marketing agencies explode their client acquisition & retention to create more revenue, more profit & more happy.
LET’s Build Your performance marketing agency – TOGETHER
Niche It, Nail It & Scale It – The Ideal Customer Profile As An Accelerant
Over the last few weeks, I've talked a LOT about the ideal customer profile. As we've discussed, it is the cornerstone of your marketing & business development approach. In my discussions with agencies and some retailers, there is some concern that narrowing down...
Market From The Outside In – Sell Relief Not Brand or Culture
Marketing is really messy because we, as agency or retailer marketers, work it from the inside out. In my work with agencies and retailers, I see a near universal problem - the marketer focuses on what is closest to them, rather than what their clients buy. For...
Don’t Fall Victim To Your Own Suck
Humans are a wonderful mix of extraordinaries. We are extraordinarily good at some things (laughing, bipedalism, for example...) and extraordinarily bad at other things (multi-taking, drinking lava, and many other things come to mind). Those of you who are digital...
The Ideal Customer Profile – New & Improved With Prospect Scorecards!
It is entirely possible that I will never stop talking about the ideal customer profile for your agency. It is just THAT important. The ideal customer profile helps you target your marketing, obviously, but the ideal customer profile is the perfect launchpad for...
Relying On Referrals For Your Best Customer? That’s Dangerous
Before we get into the meat of this discussion, let's remember that I think referrals are awesome. They are a truly wonderful source of revenue and are a reward for doing great things for people in your network. What they aren't, however, is a scalable, controllable...
Hey, Tim – The Money Is The Mission – You Dunderhead.
In an earlier post - Build Your Business For The Mission Not The Money - I basically said that you need to be focused on the right goals in the right way - and that an arbitrary amount of money can't be a sustaining mission. I work with lots of companies that have...
CREATE MORE REVENUE, MORE PROFITS, & MORE HAPPY
Grow your revenue, profits and satisfaction. Learn the strategies that you need to create a scaleable, sale-able agency.
UNLOCK THE SECRETS TO CLIENT ACQUISITION
Walk through the client acquisition strategies that your marketing agency can implement, adapt and master. Learn to fill your funnel, keep your bucket from leaking, and do it all profitably.