Hey Gang, I am giving a presentation today to the American Catalog Mailer’s Association about how catalogers can effectively leverage QR codes. This compelling tie between print and mobile or print and web creates a bounty for catalogers. The entire eco-system can be energized when the immediacy of enticement can be fulfilled by augmenting the catalog presentation with new, interactive content. 10 examples:
- If you are multi-channel, and a catalog consumer accesses a QR code, you can point them to a mobile web page that ascertains their location to give directions to your store.
- You can present a “How-To” video to help the consumer understand how they might use your product every day.
- You can point it at a PURL (personalized URL) that welcomes the customer by name and has personalized recommendations.
- You can point the QR code at your Facebook page and increase your share of “earned media”.
- You could offer a discount for a mobile-originated purchase.
- You could enter them in a fantastic contest.
- You could sign them up for an e-mail newsletter.
- You could send them to a QR-Code only sale page.
- You could sign them up for text alerts.
- You could give them a coupon for an in-store purchase.
- (Bonus) You could point them at your loyalty program and give them a bonus for joining through mobile.