I was completely thrilled and delighted to be the inaugural guest of Kole McRae’s Beyond Keywords podcast. In this episode, Kole & I chat about the ideal customer profile and how brands, especially retailers, can shape their messaging and story to match their customer’s needs. (After all, that is what marketing IS…sometimes that is hard to remember.)
Take a listen here:
Or download it on:
Sales
Sales Is A Service, Not A Performance
Why Agency Founders Need a New Sales Philosophy Let’s be honest… most sales advice out there sucks (hopefully this won’t). It’s either some high-pressure bro-fest
March 25, 2025
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