When I wake up in the morning, in those precious few moments before the day begins, before my coffee has circulated all the way to my brain, I get a chance to think. I think about my kids, my wife, our house, and so on. And then, before the day bolts ahead, I think, for just a moment or two, about my company, Adchemix.

Honestly, I think about my company all the time. But in these quiet moments, I think about how I feel about my creation. The rest of the time, I am on a relentless prowl for growth, money, solutions, talent and so on… But in the silent moments, when I get to examine how I feel about Adchemix, I stumble on the right words to describe my state. Primarily, I am just excited. We’ve all seen kids jumping up and down with excitement as the parade prepares to march past. That is how I feel all the time about the solutions that we are creating, and the problems we are solving. This is just fun. The future as always racing closer, and it is full of opportunity and excitement. So, I am just jumping up and down, because I know what is going to happen next, and I can’t wait.

But there is more. It isn’t all fun and games. Building a business is hard. There are financial sacrifices, emotional turmoil, indecision, the never-ending sales process (see my post, Chief Selling Officer), and the constant quest for what is just over the next hill. It is hard work. Still exciting, but hard. There is another feeling that comes along for the ride with excitement – it is the inverse – there is a lot of terror in building a business. The media celebrates entrepreneurs, and entrepreneurs are always killing it, crushing it, and whatever other silly words we use to say that we are being successful before we really are… But inside of every builder, of every maker, of every startup founder, there is real terror. Did I make the right choice? Is this the right technology? Is this the right hire? Can we make payroll? Are we going to get fired by our biggest client? Am I smart enough to be the CEO? Am I going to let everybody down?

So, the feeling is excitrified. Excited and terrified. In that moment before the day accelerates, I let myself feel it all. The terror tamps down the excitement so you can make smart choices. The excitement pulls you out of the mental fetal position that the terror can put you in. I love being excitrified. It makes me more alive.

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