Hey Gang – I am super excited to be speaking at the Home Furnishing Association’s Insights Conference on September 14 & 15 in beautiful Minneapolis, MN! While I am likely to have my photo taken in front of the Mary Tyler Moore statue, where I will undoubtably embarrass myself, I hope more people pay attention to my talk: ROI: Measuring the Customer Experience. For all you HFA attendees – it’s gonna be worth pushing away the fog caused by all the cheers of “SKOL!” at the opening reception and getting in early on Saturday morning! Here’s a sneak preview:

Measuring Multichannel ROI