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The 6 Laws of Marketing Agency Business Development

The 6 Laws of Marketing Agency Business Development

by timkilroy | Mar 10, 2018 | agency, Agency Growth, entrepreneur, sales, Selling, TripleThis

There are THOUSANDS of tweaks, tips, tricks, hacks and opportunities to help you grow your marketing or ad agency. There are gurus, shamans, visionaries that will tell you about Facebook pixel hacks, or “hidden” AdWords tricks that only the insiders know....
The Multiverse of Ideal Customer Profiles

The Multiverse of Ideal Customer Profiles

by timkilroy | Feb 24, 2018 | agency, e-commerce, entrepreneur, Ideal Customer, marketing, Retail, Startups, TripleThis

In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it, I talked about a strategy that I espouse, especially for emerging agencies, retailers & startups, which is to dive deep into a...
The Ideal Customer Profile – New & Improved With Prospect Scorecards!

The Ideal Customer Profile – New & Improved With Prospect Scorecards!

by timkilroy | Feb 7, 2018 | agency, Agency Growth, entrepreneur, Ideal Customer, TripleThis

It is entirely possible that I will never stop talking about the ideal customer profile for your agency. It is just THAT important. The ideal customer profile helps you target your marketing, obviously, but the ideal customer profile is the perfect launchpad for...
Relying On Referrals For Your Best Customer? That’s Dangerous

Relying On Referrals For Your Best Customer? That’s Dangerous

by timkilroy | Feb 6, 2018 | agency, Agency Growth, entrepreneur, marketing, TripleThis

Before we get into the meat of this discussion, let’s remember that I think referrals are awesome. They are a truly wonderful source of revenue and are a reward for doing great things for people in your network. What they aren’t, however, is a scalable,...

Hey, Tim – The Money Is The Mission – You Dunderhead.

by timkilroy | Feb 2, 2018 | entrepreneur, fully forward future, startup, Startups, Time Travel Planning, triple this, TripleThis

In an earlier post – Build Your Business For The Mission Not The Money – I basically said that you need to be focused on the right goals in the right way – and that an arbitrary amount of money can’t be a sustaining mission. I work with lots of...
The 3 Magical Secrets to Getting Out of the Owner-Operator Trap

The 3 Magical Secrets to Getting Out of the Owner-Operator Trap

by timkilroy | Feb 2, 2018 | agency, Agency Growth, entrepreneur, startup, Startups, triple this, TripleThis

All businesses get stuck at some point. But for agencies, it is often at a point where the founder/owner/operator is maxed out. Many agencies start out with the founder involved in all aspects of the business. And when the founder or owner-operator is at 100%...
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