by timkilroy | Jan 19, 2018 | agency, entrepreneur, Ideal Customer, marketing, Marketing Minute, sales, Small Business Marketing, Start Up Your Startup, startup, Startups, triple this, TripleThis
OK I know that sometimes things are obvious, but they can be really hard to remember. When you are starting up a business – regardless if it is a tech startup or a new agency – there is a huge temptation to spend big to attract a big audience right away....
by timkilroy | Jan 16, 2018 | entrepreneur, Ideal Customer, marketing, Marketing Minute, sales, Selling, Small Business Marketing, Start Up Your Startup, startup, TripleThis
When you are just starting out, you take the customers that you can get – but at some point, you have to switch to the customers you want. Here is a quick primer on how to use the attributes of your existing customers to define your ideal customer profile. Once...
by timkilroy | Nov 2, 2012 | paid search, Small Business Marketing
This is the 1st in a series of posts focused on SMB marketing. I will touch on SEO, Marketplaces and e-mail in the coming weeks, but today, I wanted to focus on what is typically the largest line item in any digital marketing budget – Paid Search. Paid Search is...
