Marketing Minute – Create Your Ideal Customer Profile From Your Existing Customers

Marketing Minute – Create Your Ideal Customer Profile From Your Existing Customers

When you are just starting out, you take the customers that you can get – but at some point, you have to switch to the customers you want. Here is a quick primer on how to use the attributes of your existing customers to define your ideal customer profile. Once...

Selling to the C

Selling is hard. As a sales person, you are pitching your story to clients that you think will fit your solution. If you are a sales professional tasked with selling to the C-suite, here are 13 tips from a C-level guy that gets pitched all the time: 1. Don’t...