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Startups & New Businesses – Remember, Scale Happens One Customer At A Time

Startups & New Businesses – Remember, Scale Happens One Customer At A Time

OK I know that sometimes things are obvious, but they can be really hard to remember. When you are starting up a business – regardless if it is a tech startup or a new agency – there is a huge temptation to spend big to attract a big audience right away....
Marketing Minute – Create Your Ideal Customer Profile From Your Existing Customers

Marketing Minute – Create Your Ideal Customer Profile From Your Existing Customers

When you are just starting out, you take the customers that you can get – but at some point, you have to switch to the customers you want. Here is a quick primer on how to use the attributes of your existing customers to define your ideal customer profile. Once...

Selling to the C

Selling is hard. As a sales person, you are pitching your story to clients that you think will fit your solution. If you are a sales professional tasked with selling to the C-suite, here are 13 tips from a C-level guy that gets pitched all the time: 1. Don’t...
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