by timkilroy | Aug 14, 2018 | entrepreneur, Ideal Customer, marketing, sales, Selling
There are literally millions of posts about marketing hacks and tips that will tell you how to make buyers come flocking. But most marketing discussion stops before the marketer begins selling. The online “gurus” you might give you advice around ad tactics, or their...
by timkilroy | Mar 10, 2018 | agency, Agency Growth, entrepreneur, sales, Selling, TripleThis
There are THOUSANDS of tweaks, tips, tricks, hacks and opportunities to help you grow your marketing or ad agency. There are gurus, shamans, visionaries that will tell you about Facebook pixel hacks, or “hidden” AdWords tricks that only the insiders know....
by timkilroy | Jan 19, 2018 | agency, entrepreneur, Ideal Customer, marketing, Marketing Minute, sales, Small Business Marketing, Start Up Your Startup, startup, Startups, triple this, TripleThis
OK I know that sometimes things are obvious, but they can be really hard to remember. When you are starting up a business – regardless if it is a tech startup or a new agency – there is a huge temptation to spend big to attract a big audience right away....
by timkilroy | Jan 16, 2018 | entrepreneur, Ideal Customer, marketing, Marketing Minute, sales, Selling, Small Business Marketing, Start Up Your Startup, startup, TripleThis
When you are just starting out, you take the customers that you can get – but at some point, you have to switch to the customers you want. Here is a quick primer on how to use the attributes of your existing customers to define your ideal customer profile. Once...
by timkilroy | Nov 26, 2012 | sales
My last post on sales, Selling to the C, was by far and away the biggest success this blog has had to date. It has driven more traffic and been shared more times than any other post in the many year history of this blog, and that is quite gratifying. So I have decided...
by timkilroy | Oct 2, 2012 | e-commerce, marketing, sales
Selling is hard. As a sales person, you are pitching your story to clients that you think will fit your solution. If you are a sales professional tasked with selling to the C-suite, here are 13 tips from a C-level guy that gets pitched all the time: 1. Don’t...
