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Change the Equation

I talk to lots and lots of online marketers. Most of them are awesome, really smart folks. But often, they are seduced by some stinkin’ thinkin’. Namely, they look at their sales efforts strictly as a function of traffic. The formula for success is...

Selling to the C

Selling is hard. As a sales person, you are pitching your story to clients that you think will fit your solution. If you are a sales professional tasked with selling to the C-suite, here are 13 tips from a C-level guy that gets pitched all the time: 1. Don’t...

E-Commerce Down Under – Part II

I am a few months removed from my week at the Online Retailer conference, and while I spent some time discussing the challenges of Australian e-commerce, I believe that there is a very big opportunity. There are swaths of the market that are open go from higher end...

Stop Being Fake

I have just about had it. If I get one more e-mail, or site banner, or follow-up offer that says “Just for You”, I am going to scream. In this age of personalization, we all expect that there will be something RELEVANT or even remotely interesting in these...

Even More QR Code Madness

Hey Gang, I am giving a presentation today to the American Catalog Mailer’s Association¬†about how catalogers can effectively leverage QR codes. This compelling tie between print and mobile or print and web creates a bounty for catalogers. The entire eco-system...

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