by timkilroy | Aug 14, 2018 | entrepreneur, Ideal Customer, marketing, sales, Selling
There are literally millions of posts about marketing hacks and tips that will tell you how to make buyers come flocking. But most marketing discussion stops before the marketer begins selling. The online “gurus” you might give you advice around ad tactics, or their...
by timkilroy | Jun 12, 2018 | Agency Growth, entrepreneur, marketing, Start Up Your Startup
I heard recently that 70% of drivers consider themselves to be above average. Obviously, that can’t be true – if you need some help with that math, just drop me a line. I don’t consider myself to be part of the majority. I am not a good driver. I’m not bad in...
by timkilroy | Apr 6, 2018 | Agency Growth, entrepreneur, marketing, Selling
I do spend a lot of time focusing on the right client for your business, in some ways refining to the right kind of client is a second order of business. In order to serve that “ideal” client, your business has to offer value to that ideal client. Startups and early...
by timkilroy | Feb 24, 2018 | agency, e-commerce, entrepreneur, Ideal Customer, marketing, Retail, Startups, TripleThis
In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it, I talked about a strategy that I espouse, especially for emerging agencies, retailers & startups, which is to dive deep into a...
by timkilroy | Feb 24, 2018 | advertising, agency, Agency Growth, entrepreneur, Ideal Customer, marketing
Over the last few weeks, I’ve talked a LOT about the ideal customer profile. As we’ve discussed, it is the cornerstone of your marketing & business development approach. In my discussions with agencies and some retailers, there is some concern that...
by timkilroy | Feb 18, 2018 | advertising, agency, Agency Growth, entrepreneur, marketing, Retail
Marketing is really messy because we, as agency or retailer marketers, work it from the inside out. In my work with agencies and retailers, I see a near universal problem – the marketer focuses on what is closest to them, rather than what their clients buy. For...
