Identifying Your Ideal Client Profile
Many agencies think about their ideal client profile as a static thing. That’s not true. Your ideal client profile changes as you and your business
Many agencies think about their ideal client profile as a static thing. That’s not true. Your ideal client profile changes as you and your business
They say that there are “riches in the niches”. And while that is true – agency growth (and sales velocity) often accelerate when you focus
There are literally millions of posts about marketing hacks and tips that will tell you how to make buyers come flocking. But most marketing discussion
I was completely thrilled and delighted to be the inaugural guest of Kole McRae’s Beyond Keywords podcast. In this episode, Kole & I chat about
In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it,
Over the last few weeks, I’ve talked a LOT about the ideal customer profile. As we’ve discussed, it is the cornerstone of your marketing &