by timkilroy | Sep 12, 2013 | advertising, Google, paid search, search engines
Just today, I was doing some client work and wanted to check out the competition for a search – so I typed in a search “canon sx30 is”. And I was expecting a typical set of PLAs – 8 or 16 all from merchants I never heard of…but I have...
by timkilroy | Dec 12, 2012 | Google, search engines, SEO
Just today, Google announced the appearance of WYSIWYG microformats and RDF implementation. This lets you take webpages with dates and events on them, and mark them up as structured data that Google can better understand. This is a really elegant solution, to a...
by timkilroy | Jun 15, 2012 | e-commerce, Google, search engines, SEO, Uncategorized
I spend lots of time talking to retailers. There is a great community within the online retailing world where if you aren’t directly competitive, you share a lot with one another. Vendor opinions, high-level strategies, and so on. Because I have spent so much of...
by timkilroy | Jun 13, 2012 | Amazon, e-commerce, Google, m-commerce, social media
Google Shopping is Scary: With the eventual demise of the free Google shopping feeds, retailers are feeling under the gun from Google. The GOOG eats up 50% of their digital budgets anyway, adding shopping to that makes lots of people angry. My take- it will hurt for...
by timkilroy | May 22, 2012 | Google, search engines, SEO
OK – That is a trick question. Frankly, in this particular instance, Google just doesn’t give a S!#t about the marketer. This is about organizing the information and fundamentally, providing a better experience for the searcher. I know, it’s crazy...
by timkilroy | Apr 23, 2012 | Google, marketing, paid search, search engines, SEO
Last week, I pontificated on SEO pricing, from both a marketer and provider perspective. Today, I’d like to touch base on the difficulties of pricing paid search services. Paid search is, typically, an online marketer’s biggest line item expense. And the...
