Selling to the C

Selling is hard. As a sales person, you are pitching your story to clients that you think will fit your solution. If you are a sales professional tasked with selling to the C-suite, here are 13 tips from a C-level guy that gets pitched all the time: 1. Don’t...

E-Commerce Down Under – Part II

I am a few months removed from my week at the Online Retailer conference, and while I spent some time discussing the challenges of Australian e-commerce, I believe that there is a very big opportunity. There are swaths of the market that are open go from higher end...

Stop Being Fake

I have just about had it. If I get one more e-mail, or site banner, or follow-up offer that says “Just for You”, I am going to scream. In this age of personalization, we all expect that there will be something RELEVANT or even remotely interesting in these...

Bernard Moon Got It Wrong About Amazon

Bernard Moon, CEO of Vidquick, has written up his 2012 predictions over at Venture Beat. Among them, he opines that Amazon will have a tough 2012 because of looming sales taxes. His thinking is that with the addition of sales tax, Amazon’s pricing advantages...
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