by timkilroy | Jul 4, 2018 | advertising, Amazon, e-commerce, Retail
I published this on LinkedIn first, but reposted here for your enjoyment. Yeah – That is Jeff Bezos laughing. If you’ve ever heard his laugh, it is a generous, authentic, and loud. And Mr. Bezos has a lot to laugh about these days. He is the richest man in...
by timkilroy | Feb 24, 2018 | agency, e-commerce, entrepreneur, Ideal Customer, marketing, Retail, Startups, TripleThis
In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it, I talked about a strategy that I espouse, especially for emerging agencies, retailers & startups, which is to dive deep into a...
by timkilroy | Jul 12, 2017 | e-commerce, Retail
So, chain retailers are closing up shop as an alarming rate. Just last week, Sears announced it was closing more stores, and Claire’s once the per sq ft profit leader in mall-based retailing filed for bankruptcy. This week, post-bankruptcy, Gymboree announced it...
by timkilroy | Jan 29, 2013 | Amazon, e-commerce
It is Amazon 4Q earnings day. Normally this is a day of both joy and despair. The e-commerce community revels in the sheer scale of Amazon’s revenues, thinking that they can capture some fraction of that. Amazon is ongoing proof that e-commerce is a rocketship....
by timkilroy | Dec 29, 2012 | e-commerce, marketing, social media
I spend a lot of time thinking about growth. I help companies generate more traffic, generate more leads. I spend my days thinking about scale, share of voice, acceleration. I have worked in search, in display, in mobile, brand advertising, direct response...
by timkilroy | Oct 18, 2012 | e-commerce, marketing
I talk to lots and lots of online marketers. Most of them are awesome, really smart folks. But often, they are seduced by some stinkin’ thinkin’. Namely, they look at their sales efforts strictly as a function of traffic. The formula for success is...
