10 Random Thoughts On The #Retailpocalypse

So, chain retailers are closing up shop as an alarming rate. Just last week, Sears announced it was closing more stores, and Claire’s once the per sq ft profit leader in mall-based retailing filed for bankruptcy. This week, post-bankruptcy, Gymboree announced it...

It Really Is an Amazon World

It is Amazon 4Q earnings day. Normally this is a day of both joy and despair. The e-commerce community revels in the sheer scale of Amazon’s revenues, thinking that they can capture some fraction of that. Amazon is ongoing proof that e-commerce is a rocketship....

Just The Fact, Ma’am

I spend a lot of time thinking about growth. I help companies generate more traffic, generate more leads. I spend my days thinking about scale, share of voice, acceleration. I have worked in search, in display, in mobile, brand advertising, direct response...

Change the Equation

I talk to lots and lots of online marketers. Most of them are awesome, really smart folks. But often, they are seduced by some stinkin’ thinkin’. Namely, they look at their sales efforts strictly as a function of traffic. The formula for success is...
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