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Don’t Fall Victim To Your Own Suck

by timkilroy | Feb 13, 2018 | agency, Agency Growth, Owner Operator Trap

Humans are a wonderful mix of extraordinaries. We are extraordinarily good at some things (laughing, bipedalism, for example…) and extraordinarily bad at other things (multi-taking, drinking lava, and many other things come to mind). Those of you who are digital...
The Ideal Customer Profile – New & Improved With Prospect Scorecards!

The Ideal Customer Profile – New & Improved With Prospect Scorecards!

by timkilroy | Feb 7, 2018 | agency, Agency Growth, entrepreneur, Ideal Customer, TripleThis

It is entirely possible that I will never stop talking about the ideal customer profile for your agency. It is just THAT important. The ideal customer profile helps you target your marketing, obviously, but the ideal customer profile is the perfect launchpad for...
Relying On Referrals For Your Best Customer? That’s Dangerous

Relying On Referrals For Your Best Customer? That’s Dangerous

by timkilroy | Feb 6, 2018 | agency, Agency Growth, entrepreneur, marketing, TripleThis

Before we get into the meat of this discussion, let’s remember that I think referrals are awesome. They are a truly wonderful source of revenue and are a reward for doing great things for people in your network. What they aren’t, however, is a scalable,...
The 3 Magical Secrets to Getting Out of the Owner-Operator Trap

The 3 Magical Secrets to Getting Out of the Owner-Operator Trap

by timkilroy | Feb 2, 2018 | agency, Agency Growth, entrepreneur, startup, Startups, triple this, TripleThis

All businesses get stuck at some point. But for agencies, it is often at a point where the founder/owner/operator is maxed out. Many agencies start out with the founder involved in all aspects of the business. And when the founder or owner-operator is at 100%...
Creating Your Own Journey – Starting, Growing & Succeeding In Your Business

Creating Your Own Journey – Starting, Growing & Succeeding In Your Business

by timkilroy | Jan 31, 2018 | agency, entrepreneur, fully forward future, Start Up Your Startup, startup, Startups, triple this, TripleThis

This is a little more “Rah, Rah” than many of my blog posts, but I have been doing a lot of reading recently (check out my review of Ray Dalio’s Principles) as I get ready to put the #TRIPLETHIS business growth platform into book form (there, I said...
Try These Strategies to Change Your Agency Revenue from Variable to MRR (Monthly Recurring Revenue)

Try These Strategies to Change Your Agency Revenue from Variable to MRR (Monthly Recurring Revenue)

by timkilroy | Jan 31, 2018 | agency, entrepreneur, Selling, Startups, triple this, TripleThis

Variable revenue can be an performance marketing agency’s kryptonite. Those delicious fees that are tied to the amount of media spend can feel so comforting, and give you the sense that your good performance can lead to more spend. That isn’t always the...
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