by timkilroy | May 6, 2020 | advertising, Agency Growth, entrepreneur, marketing, sales, Selling
Ryan Reynolds has got a lot going for him. He is handsome. He is something like the 10th best paid actor in the world. He is really f’ing funny. If you don’t find something to smile about in his Twitter feed, you are probably incapable of smiling. He seems to have...
by timkilroy | Apr 3, 2020 | Agency Growth, entrepreneur, sales, Selling
Can I tell you a quick story? This one unfolds over a long period of time…but it goes to show you the power of cold e-mail to create amazing relationships. In 2013, I started my 3rd agency. I know who we were going to serve & I had a good idea of how we were...
by timkilroy | Feb 6, 2020 | Agency Growth, Ideal Customer
They say that there are “riches in the niches”. And while that is true – agency growth (and sales velocity) often accelerate when you focus on your target market and dial in on your ideal client, having a focused market isn’t enough any more....
by timkilroy | Jun 12, 2018 | Agency Growth, entrepreneur, marketing, Start Up Your Startup
I heard recently that 70% of drivers consider themselves to be above average. Obviously, that can’t be true – if you need some help with that math, just drop me a line. I don’t consider myself to be part of the majority. I am not a good driver. I’m not bad in...
by timkilroy | Apr 6, 2018 | Agency Growth, entrepreneur, marketing, Selling
I do spend a lot of time focusing on the right client for your business, in some ways refining to the right kind of client is a second order of business. In order to serve that “ideal” client, your business has to offer value to that ideal client. Startups and early...
