by timkilroy | Feb 6, 2020 | Agency Growth, Ideal Customer
They say that there are “riches in the niches”. And while that is true – agency growth (and sales velocity) often accelerate when you focus on your target market and dial in on your ideal client, having a focused market isn’t enough any more....
by timkilroy | Jun 12, 2018 | Agency Growth, entrepreneur, marketing, Start Up Your Startup
I heard recently that 70% of drivers consider themselves to be above average. Obviously, that can’t be true – if you need some help with that math, just drop me a line. I don’t consider myself to be part of the majority. I am not a good driver. I’m not bad in...
by timkilroy | Apr 6, 2018 | Agency Growth, entrepreneur, marketing, Selling
I do spend a lot of time focusing on the right client for your business, in some ways refining to the right kind of client is a second order of business. In order to serve that “ideal” client, your business has to offer value to that ideal client. Startups and early...
by timkilroy | Mar 10, 2018 | agency, Agency Growth, entrepreneur, sales, Selling, TripleThis
There are THOUSANDS of tweaks, tips, tricks, hacks and opportunities to help you grow your marketing or ad agency. There are gurus, shamans, visionaries that will tell you about Facebook pixel hacks, or “hidden” AdWords tricks that only the insiders know....
by timkilroy | Feb 24, 2018 | advertising, agency, Agency Growth, entrepreneur, Ideal Customer, marketing
Over the last few weeks, I’ve talked a LOT about the ideal customer profile. As we’ve discussed, it is the cornerstone of your marketing & business development approach. In my discussions with agencies and some retailers, there is some concern that...
