by timkilroy | Feb 6, 2020 | Agency Growth, Ideal Customer
They say that there are “riches in the niches”. And while that is true – agency growth (and sales velocity) often accelerate when you focus on your target market and dial in on your ideal client, having a focused market isn’t enough any more....
by timkilroy | Sep 11, 2018 | Furniture Retail, Retail
Hey Gang – I am super excited to be speaking at the Home Furnishing Association’s Insights Conference on September 14 & 15 in beautiful Minneapolis, MN! While I am likely to have my photo taken in front of the Mary Tyler Moore statue, where I will...
by timkilroy | Aug 14, 2018 | entrepreneur, Ideal Customer, marketing, sales, Selling
There are literally millions of posts about marketing hacks and tips that will tell you how to make buyers come flocking. But most marketing discussion stops before the marketer begins selling. The online “gurus” you might give you advice around ad tactics, or their...
by timkilroy | Jul 4, 2018 | advertising, Amazon, e-commerce, Retail
I published this on LinkedIn first, but reposted here for your enjoyment. Yeah – That is Jeff Bezos laughing. If you’ve ever heard his laugh, it is a generous, authentic, and loud. And Mr. Bezos has a lot to laugh about these days. He is the richest man in...
by timkilroy | Jun 12, 2018 | Agency Growth, entrepreneur, marketing, Start Up Your Startup
I heard recently that 70% of drivers consider themselves to be above average. Obviously, that can’t be true – if you need some help with that math, just drop me a line. I don’t consider myself to be part of the majority. I am not a good driver. I’m not bad in...
by timkilroy | Apr 6, 2018 | Agency Growth, entrepreneur, marketing, Selling
I do spend a lot of time focusing on the right client for your business, in some ways refining to the right kind of client is a second order of business. In order to serve that “ideal” client, your business has to offer value to that ideal client. Startups and early...
by timkilroy | Mar 15, 2018 | Ideal Customer, Retail
I was completely thrilled and delighted to be the inaugural guest of Kole McRae’s Beyond Keywords podcast. In this episode, Kole & I chat about the ideal customer profile and how brands, especially retailers, can shape their messaging and story to match...
by timkilroy | Mar 10, 2018 | agency, Agency Growth, entrepreneur, sales, Selling, TripleThis
There are THOUSANDS of tweaks, tips, tricks, hacks and opportunities to help you grow your marketing or ad agency. There are gurus, shamans, visionaries that will tell you about Facebook pixel hacks, or “hidden” AdWords tricks that only the insiders know....
by timkilroy | Feb 24, 2018 | agency, e-commerce, entrepreneur, Ideal Customer, marketing, Retail, Startups, TripleThis
In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it, I talked about a strategy that I espouse, especially for emerging agencies, retailers & startups, which is to dive deep into a...
