Hey – my name is Tim Kilroy.
Thanks for stopping by my little corner of the internet.
I help digital agencies (and digital agency owners) generate more revenue, more profit & more happy without working a million hours, being “sales-y” or doing anything else gross.
I’ve worked with over 100 agencies to help them solve problems ranging from “how do I get my 1st client” to “how do we maximize our exit value”? I work with agency owners and management teams to drive dramatic growth. My clients do amazing things like grow 8x in a year, or by 3x in 90 days. I’ve helped dozens of agency owners hire their first sales team member or hire a Head of Services. I’ve help agencies reshape their offers (how does changing your offer from $4K/mo to $100K upfront sound?), or change their markets. I’ve helped agencies create an account management structures and I’ve helped them handle a founder moving to another opportunity.
How do I do all of this?
For agencies above $40K/mo in revenue, I offer 1 on 1 intensive coaching services – AgencyAccelerator.PRO
For smaller agencies, I offer a 12 week group coaching program that covers everything from discovering your target market to selling strategies to hiring to elevating yourself to become a leader. It’s awesome, if I do say so myself. Learn more at Agency Breakout.
If you just want some great content, check out my FREE Facebook group.
I’ve been working in the digital space since “buying a keyword” on AOL was an awesome strategy. I live near Boston with my 5 children (yeah, that isn’t a typo), my lovely wife, Julia (check out her entrepreneurial activities at Julia Cooks – and seriously, she makes the best Apple Pie).
I have started and sold a handful of agencies – and I’ve worked with clients that range from a local antique store to the Fortune 50. I’ve created and built agencies, I’ve built new services and team at the top independent performance agencies in the world, spoken at industry leading events. I’ve been at this a long time, and I want to help you learn everything that I’ve learned in my 25 years in business (without you having to make all my stupid mistakes and spending a quarter of a century doing it ;-)).
Today, my job (and my passion) is to help your ideas, your business, and your happiness grow – in whatever way I can.
You can find me on Medium/@timkilroy, on Twitter @timkilroy, Quora , LinkedIn. There are more, but you are probably bored by now. However, if you are sufficiently thrilled and you want to chat – book some time on my calendar – I promise it will be at least a little enjoyable.
Here Is The Longer “About Tim Kilroy”: I’ve been building businesses since 1997. Some have been really successful (sold to bigger companies) and others have crashed and burned so hard that FEMA had to report to the to the scene.
In 1997, I started a digital marketing consultancy. That wasn’t my first business (a paper route was), but that was my first terrible business. I was a solo consultant who thought I was building something. But I wasn’t. I was trading time for money, and getting paid for activity rather than impact. I couldn’t scale beyond the needs of my biggest customer. That worked out well enough. The big customer absorbed my business, and I happily joined as an employee. I thought that was what an exit meant – you started something and someone made it worth your while to do if FOR them rather than WITH them. I thought this was a grand success, so here is what I heard in my head: My first real business got absorbed by a NASDAQ-traded company!
I was brilliant, right?
Well, that was during the 1st dot-com boom. Shortly thereafter, during the dot com crash, they closed the business I worked on. By then, I had a mortgage, a pregnant wife, and no job.
I didn’t feel so brilliant.
My agency was trying to help small businesses transform themselves into digital entities. I was going to be their sherpa into the magical world of digital. I was spouting off fancy terms like “effective CPM” and “cost per click”. I was really focused on what I knew. It was pretty clear to me that I knew so much more about this than my target clients did, so they should just follow me. After all, I was the guy on the bleeding edge!
But, I was struggling, badly.
I was making a classic entrepreneur mistake. I was focused on what I did. I was wrapped up in all of my stuff. Sometimes, entrepreneurs like you and me can get carried away with the excitement of our ideas, with the intricacies, with the nuances. But when you are an entrepreneur, you are building something – but other people use it. What you do has to connect with them. Then, an older prospect I pitched said something shocking to me: “Stop trying to be smart and start trying to help…”
That hit me like a ton of bricks. Of course I was helping! I was leading the way! I was forward progress! I was what’s next! I didn’t believe him. At my next pitch meeting, 100% to prove this guy wrong, I decided to try his approach. Instead of starting off with what I could do for this potential client and assuming that they would connect the dots, I started off the meeting by asking what marketing issues they had trouble with. That made a connection – and a sale. Suddenly, my business began to grow. 4-figure months turned into 5-figure months, and a 5-figure business turned into a 6-figure business. Things started to get easier.
But I Wasn’t Through Making Mistakes – Or Learning
That business started to grow. But I didn’t. I still needed to feel important. I needed to be involved with everything. After all, this was my business. From selling to strategy to service delivery to billing to banking, it all worked through me. I was at the hub of it all. And I was miserable. Again, I was following my dreams, my plans, and I created a system where I was critical to the success and operation of my company, and I was really unhappy.I was unhappy because I wasn’t focused on the things I am good at – that was cluttered because I was busy thinking about accounting, phone bills, invoices and insurance plans. I had myself important, I had to be smart, and I was super busy. And it sucked.
Then, It Got Really Bad
It wasn’t a business problem. It wasn’t a sales problem. It was a me problem. The business crashed because I couldn’t save it because I was unhappy running the business. And that is nuts, because ever since my 1st job, I always wanted to be the guy that runs the show. But doing it wasn’t enough, because building a business is really, really hard. It is time pressure, resource constraints, growing demands, cashflow concerns, employees issues, and a thousand other things all at the same time. The demands of building a business are pretty extraordinary. And for years, I couldn’t wait to get out of bed in the morning and solve these issues. And then, one day, it was just too hard. I didn’t know why I was doing it any more.
At this point, I was lost. I had 3 kids and a bigger mortgage. And I didn’t know what to do next.
Finally, Light at the End of the Tunnel
After I wound down my company, I floundered. I didn’t know what to do next. But, we were dead broke. So, I went and got a job.The job was fine. But my heart wasn’t in it at all.
So I wanted to start another company. But I completely understood that I was the problem. So, I needed to understand how I could be perfectly well aligned with my business. How could I be of service to my customers? How could I focus on the parts of the business that I was good at? How could I focus on doing the parts of the business that are needed that aren’t core to my sense of worth?
It occurred to me one day, as I was holding my baby daughter, that I was asking the wrong question. I shouldn’t have been asking “how”, I should have been asking “why”. Because why I wanted to build a business was the driving force behind what I was doing. It should have been clear to me all along, but the “why” was my children. At the time, I had 3 great little people under 4 years old. Now we have 5 amazing children – and they are my why.
When your why is crystal clear, knowing what you do is easier. In my case, early in my entrepreneurial career, if my why was something other than “make money” and “feel smart”, connecting what I do to customers would have been easier. Later, as we were scaling, if my why had been something other than “feeling happy”, I could have more easily solved the structural issues my company faced. Knowing your why makes what you do more clear.
It Gets Better – I Learned
After that debacle, since I had my whys clear, and I knew how to connect to my customers with the context of what I do, I started other agencies. I learned the secrets of creating a scalable & saleable agency, I learned to create meaningful goals. I learned to create meaningful, measurable goals and I learned to scale & manage the process. These life lessons pushed me around a bit. They forced me into dealing with my ADHD. They forced me to create frameworks, like #TRIPLETHIS, to create and manage dramatic growth. (And that lead to me selling those agencies, too – so I know these approaches work.)
So Now What?
If you have read this far, first, let me say “WOW”. Secondly, let me tell you what now. I am of service to my clients. In my hands-on #TRIPLETHIS business growth consulting, I work with companies to understand where they are and we leverage customized elements of #TRIPLETHIS to help them create more revenue, more profit & more happy. For select entrepreneurs, I offer 1 on 1 coaching to help them leverage the concepts of #TRIPLETHIS, and we are unveiling new coaching programs, like AgencyMBA (Making Business Awesome), and look out for more in the coming weeks. And stay tuned for my forthcoming book, #TRIPLETHIS: Create More Revenue, More Profit and More Happy coming to a bookstore near you soon.