Many agencies think about their ideal client profile as a static thing. That’s not true. Your ideal client profile changes as you and your business
The top two reasons why agencies experience client churn are obvious and mostly avoidable. The number one reason for churn is that agencies don’t pick
In my last diatribe, Niche It Nail It Scale It about your customer avatar, or ideal customer profile, or whatever you want to call it,
Over the last few weeks, I’ve talked a LOT about the ideal customer profile. As we’ve discussed, it is the cornerstone of your marketing &
It is entirely possible that I will never stop talking about the ideal customer profile for your agency. It is just THAT important. The ideal
I put together another quick video about creating your ideal customer profile – but this time, we aren’t just sorting to create a single ideal customer
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